History
Below you’ll find all you need to know about our exciting history.
The beginning. 2000-2002
We are the night started in October 2000 as the first Dutch website that made exclusive video reports of house music events. Back in those days internet was slow, our video had a huge size of around 300 pixels (w) and 200 pixels (h). As we did this as a first, we grew quickly. A then small organisation called Q-dance asked us to film their first event, Qlass-Elite. Nowadays, Q-dance is the biggest harder style organisation in the world.
Our support grew year by year. And we changed design a massive 4 times in 2 years.
The logo, 2003-2004
As time went by, we needed a really cool logo for our pretty cool videos.
Marlies teamed up with us and created our current base logo.
Our team then grew with a number of 5 photographers. Which gave us the opportunity the cover almost every major house music event, weekly. The site attracted around 150.000 unique visitors per month on peak days. Big organisations and clubs started supporting us. B2S, The Matrixx, Dancecode and many more.
The production company, 2005-2006
In every persons life, things change. The organisation changed too. Due to changing environments, we started shifting our business to an even more professional one. ’Party site business’ was fun to do, but we wanted a more deeper understanding with our customers, which we believed organisations and artists wanted too. So we stamped around, banged our heads together and howled at the moon. This resulted in the creation of our production company.
Giving visual dreams to people, 2007-2008
As we got involved in a growing number of 25.000+ visitor productions like Emporium festival and Extrema outdoor, we still tried to figure out a unique way of how we could serve our customers and their believers in a way that nobody else could. Most people see the world as a beautiful place where most days go by without anyone making a difference. We refused to give in to that and we saw that too, in the house music believers. Every day people who are constantly trying to find an escape from the harsh reality of their normal every day lives. We were convinced that not just producing visual content is the way to go, oh no, we want people to relive the moment, feel their hands reach up to the sky, smile with a tear of joy and feel shivers run through their body.
Our visual dream mindset was born, and we firmly believe in this.
We are the night, 2009
In 2009 we can look back at a succesfull transformation. Now a days, we are on a full schedule, doing multicamera concert registrations, photo and video helicopter flights, tour videos and our international ambitions are growing by the day. This summer we achieved our current goals. An extensive European summer tour with Tiësto, working in Ibiza for Miami based production power house Robbie Rivera and generally continuing to have fun in what we do. We’re flying more then we drive now a days. We can say that we’re more then happy that we turned our directions towards our heart. Our team has strengthend itself with firm believers who excel in doing excellent work for our clients.
For the future we only can say, as long as people need to dream, we will be there to give them visual dreams…and memories! – Wilco Jung, Creative Director We Are The Night
Enjoy your night.
