Sometimes the release of a superb new single sees the light of day thanks to a surprising course of events. The same happened with “The Theme”. In April Cosmic Gate contributed a mix for Armin’s ASOT 500 Compilation. It was a mix full of classics from the late nineties up to the year 2000.

One of these classics caught their full attention and so they made a re-edit of it for their DJ sets.
Within the last months this re-edit became one of the biggest tunes in Cosmic Gate’s sets and more and more fans and DJ colleagues started requesting it. So Nic and Bossi thought, when everybody is loving this tune, why not giving it an official release and here we go!? Off-course this release needed a banging music video.

We Are The Night was on location in Miami with the notorious Fly2Miami flight, co-initiated by Creative Director WATN Wilco Jung, and teamed up to shoot the infamous yacht party which staged the perfect location of the shoot of “The Theme”.

Combining both our Music video and our World Wide Tour  services enabled us to deliver this high tensity music video which features some stunning images of Miami and the awesome party crowd on the yacht. More information about pure services can be found on our video productions page.

Cosmic Gate – The Theme from We Are The Night on Vimeo.

Cosmic Gate – The Theme
OUT NOW on Beatport (http://www.beatport.com/release/the-theme/404624),
And August 22nd on iTunes and all other portals!

Sied, who’s currently residing on position 97 on the world famous DJ Mag top 100, has been tipped by Tiësto as “the hottest producer around” and by DJ Magazine as “the next big thing to hit trance”. One of Armin van Buuren’s favourite producers of 2008 and according to Ferry Corsten one of THE new Trance Guys. He won the “best new face”Award at the Trance Awards 2008 in London and has spun across the globe on events such as Trance Energy and Gatecrasher,Godskitchen and many many more. A few years ago he didn’t own a single piece of studio equipment… Now he’s odds-on favourite to become EDM’s next big breakout and the latest graduate to join trance music’s elite ‘Van Clan’.

We Are The Night sets in place their proven Tour video concept to engage his fans. The Tour video concept has been adapted to fit Sied’s personal needs. Below are the latest two productions that have been put in place for Sied van Riel.

DJ Mag top 100 Voting Promo

Sied van Riel DJ Mag promo from We Are The Night on Vimeo.

Sied van Riel On Tour at Electronic Family

Sied van Riel at Electronic Family from We Are The Night on Vimeo.

Deadlines

Creating a newspaper on the day itself, printing it and distributing it seems nearly impossible at first hand. But with the right preparations it’s possible. Par-T marketing manager Thijs de Winter pe-produced the festival newspaper together with Katrien v/d Hulsbeek. Basically building the frame work to fit the onsite interviews and photos during the festival day. Deadline on the festival day to sent off the final print ready document, 16:30.

We Are The Night’s Photography Development Manager Kevin Verkruijssen coordinated the project. Our team of photographers on location have be carefully briefed to fill each ‘place holder’ in the frame work newspaper. Leaving them with two tasks during the day, shoot stunning images and keep the deadline.

Result

The result of the joined operation team between Par-T and We Are The Night is stunning. Giving the festival goers a intense after experience and providing extra advertising possibilities that are monetized directly by our client.

Dutch mini-tour

On his dutch mini-tour spanning the famous Emporium Festival and Groove we teamed up this youngster. Producing his dutch tour fest video for his management At Night, we decided to choose a Tour video concept which combine both festival into one edit. Avicii and his management used this video to promote the brand Avicii on all social media channels. The video generated hundreds of direct responses on Facebook and Youtube.

Client: At Night Management

Artist: Avicii

Tracks: Avicii – Levels, Avicii – Penguin

Dedicated team

Numbers are everything on a festival like this. 25.000 visitors, more then 100 artists. This a lot to cover for any production team. Choices have to made in pre-production to ensure all the clients needs are covered. We decided take on the production with 4 ENG Cameras, 5 Photographers, 2 Production hands and 1 Helicopter.

Social Media 

To maximum engage the visitors of Emporium there was has been chosen to incorporate social media. On Facebook there have been added special ‘tag’ me pictures, within no time these have been found and tagged by visitors. Position the pictures on their ‘Wall’ spreading them into their social rings on Facebook. Maximizing the marketing impact of the photos.

Fast delivery

Social Media make it increasingly important to deliver fast flash back into the event. People love to share memories on the their networks, basically providing free marketing. Imperative to this concept is the fast online placement of content. We placed the first set of edited pictures online within 4hours after the event, also the first flashback video edit got published within this timeframe. The full video and photo productions have been placed all online within a minor 72hours after the event.

Customer Photogallery link

 Official Aftermovie

Please see below the Emporium Festival 2011 Aftermovie.

Emporium Festival 2011 from We Are The Night on Vimeo.

Emporium Team

After 16 hours production our team has been taken it to the maximum level. Let’s see how they look before and after a day of hard work.

Pan-European

Frank PR and Activision are taking the release of Black Ops to the next level by creating a Pan-European multi event launch. From Oslo to Berlin to Madrid, all major cities had their own local launch event. This enables maximum press coverage and impact of the game release of Black Ops. To give an event wider perspective to it, all events were covered by a camera crew.

24 hours turn around

To ensure the 24 hours turnaround on all footage from the Multi Tier event is held, We Are The Night coordinated the registration. All local camera crews have been briefed on a detailed number of aspect that need to be covered on site. After the event registration the local crews uploaded the content to the Online Archive system. Once arrived in the Online Archive system, all content is automatically converted to the right format, and added the Final Cut Project of the event. This way the editors at the WATN HQ didn’t lose any time on ingesting on could focus on the delivery.

Within the giving 24 hours deadline We Are The Night has delivered an HD edit the will be used by Activision to engage the game lovers even more in the most anticipated game of 2010.

Amsterdam event

Not fully coincidental Activision Benelux also have taken us onboard to shoot their local edition of the Pan-European launch event. This event has been held at the Amsterdam Convention Factory. The release featured off-course the game and lots of game play. But also a guest performances of the Opposites. We’ve captured the event using our newly acquired Canon XF300 together with a Canon 7D Dslr with multiple lenses.

More information about Call of Duty Black Ops can be found here.

More information about Frank PR can be found here.