Dream with your eyes open, is the tag line of Daydream festival. For the second year Par-T events organized this festival at the Zilvermeer in Mol. This year their will a festival newspaper created on the day of the event that will be distributed to the leaving visitors. We Are The Night sent their some of their finest photographers to the festival site.
Creating a newspaper on the day itself, printing it and distributing it seems nearly impossible at first hand. But with the right preparations it’s possible. Par-T marketing manager Thijs de Winter pe-produced the festival newspaper together with Katrien v/d Hulsbeek. Basically building the frame work to fit the onsite interviews and photos during the festival day. Deadline on the festival day to sent off the final print ready document, 16:30.
We Are The Night’s Photography Development Manager Kevin Verkruijssen coordinated the project. Our team of photographers on location have be carefully briefed to fill each ‘place holder’ in the frame work newspaper. Leaving them with two tasks during the day, shoot stunning images and keep the deadline.
The result of the joined operation team between Par-T and We Are The Night is stunning. Giving the festival goers a intense after experience and providing extra advertising possibilities that are monetized directly by our client.
Click here to open PDF festival newspaper.