Connecting with your customer is the ultimate goal for a brand today. How can you connect better than by sports. Belgium Salto Marketing full-filled this need for Jupilers Force, a non-alcoholic-beer brand, by creating a force day. The force day consisted out of different athletic challenges that the participants needed to do. The winner of the contest recieved a nice EUR5000,- cheque.
We Are The Night provided camera footage, editing is done by Jupiler Force.
Watch the video here.